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With the start of 2020, now is the time to look ahead and start setting your industrial marketing plan for the rest of the year to come. But you can't just recycle the same old tools and tactics from 2019; you're going to need to redefine your approach if you want to succeed in 2020.

Here are five ways you can do just that.

1. Invest In Video Marketing For Your B2B Marketing Strategy

Stop us if you've heard this before, but video marketing is kind of a big deal. According to Cisco, by 2021 video will account for 80 percent of all internet traffic, making it by far the most dominant form of digital content. But in addition to being dominant, it's also really effective.

If you aren't investing in video marketing yet, or if you've merely dipped your toes in the water, it's time to take the plunge. 

2. Put Your Buyers First

When setting their industrial marketing strategies, most manufacturing companies put lead generation front and center. That's certainly understandable; after all, generating qualified leads is the entire purpose of inbound marketing.

3. Test Your B2B Manufacturing Website 

Industrial marketing is not a set-it-and-forget-it discipline; you need to constantly improve upon your efforts, lest you start going backwards. That may sound like a pretty big undertaking, but it's actually made possible by embracing the power of small tests.

Iterative testing, or A/B testing, is the process of creating two (or more) versions of digital marketing assets in order to determine which performs better. You can apply these tests throughout your digital marketing footprint — on your manufacturing website, in your emails, within your etc. 

Test Your Form Position To Increase Conversions

Studies show people look at the left side of the screen first. To help draw more attention to the form and increase submissions, we tested form alignment. Variation A (our control) had the form on the right, while Variation B had the form moved to the left.

TSM Corporate Services LTD provides and unparalleled unique approach to marketing

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We use top lead generation specialists in the industry

TSM Corporate Services LTD

What is Marketing?

Online marketing is the practice of leveraging web-based channels to spread a message about a company’s brand, products, or services to its potential customers. The methods and techniques used for online marketing include email, social media, display advertising, search engine optimization, Google AdWords and more. The objective of marketing is to reach potential customers through the channels where they spend their time reading, searching, shopping, and socializing online.

Widespread adoption of the internet for business and personal use has generated new channels for advertising and marketing engagement, including those mentioned above. There are also many benefits and challenges inherent to online marketing, which uses primarily digital mediums to attract, engage, and convert virtual visitors to customers.

Online marketing differs from traditional marketing, which has historically included mediums like print, billboard, television and radio advertisements and more.

Before online marketing channels emerged, the cost to market products or services was often prohibitively expensive, and traditionally difficult to measure. Think of national TV ad campaigns, which are measured through consumer focus groups to determine levels of brand awareness. These methods are traditionally lso not well-suited to controlled experimentation. Today, anyone with an online business (as well as most offline businesses) can participate in online marketing by creating a website and building customer acquisition campaigns at little to no cost. Those marketing products and services also have the ability to experiment with optimization to fine-tune their campaigns’ efficiency and ROI. Please contact TSM Corporate Services lTD for more information.

TSM Corporate Services LTD